27 October 2009

Baby Einstein doesn't make children actual Einsteins

Kaitlyn loves her some television. Now, we don't plop her down in front of it for hours on end and let it entertain her. But she loves escaping into her Gabba Coma or Tinker Bell-induced psychosis.

One thing she never caught on to was the whole Baby Einstein phenomenon. We got a video or two after recommendations from friends. Gave'em a try, but Kaitlyn never got into them. Okay, so it's not for everybody.

Apparently, Baby Einstein isn't for anybody, at least according to the Campaign for a Commercial-Free Childhood, which has been on a witch hunt we haven't seen the likes of since Happy, Doc and the bunch went after a certain queen.

Last week, after constant prodding, Disney announced that it would refund anyone who purchased the Baby Einstein babysitters time-wasters DVDs because they, in fact, did not make children geniuses.

"We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds,” said Susan Linn, director of Campaign for a Commercial-Free Childhood.

I'm all for turning off the TV to spend time with the kids. Do it all the time with Kaitlyn. But most of us grew up with at least a little boob-tube, which didn't rot our brains. It might have made us a little partial to certain products, but that's okay. We played outside and ran off the extra calories.

But let's not turn nothing into something here. If you actually thought purchasing a DVD was going to make your two-year-old a certified genius, you've got bigger problems than a talking sock puppet taking your $15. Besides, there are more pressing matters regarding children's television.

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